What does “Business Buyer” Mean in Seller Central Orders?

If you’re selling on Amazon, chances are that you may see the label “Business Buyer” next to an order number. This can appear in your Orders tab or in your Sales Reports.

business buyer order seller central

What does this label mean?

This label simply means that the buyer is registered with an “Amazon Business” Buyer account. From their end, this gives them access to extra features that aren’t included in normal Amazon accounts, including some extra flexibility, and analytics. Most importantly, business buyers have access to special pricing provided by sellers participating in the Amazon Business program.

What does this mean as a seller?

If you’re seeing multiple orders from Business Buyers, it’s a fair bet that you may benefit from being able to target this market with special pricing and several other advantageous features. If this is the case, you’ll need to apply as an “Amazon Business” Seller.

The business seller program has a higher bar for seller performance and asks that you be able to accommodate certain business purchasing needs (e.g. recognition of buyers’ tax status and provision of purchase orders).

However, the benefit of being able to offer lower prices to a higher tier of purchasers may well be worth the small hassle of application and qualification.

 

Registration and Qualification

To register as a business seller follow the below link (Note: Seller Central Accounts Only):

https://sellercentral.amazon.com/business/b2bregistration

The below Seller Central Link answers FAQ and includes the basic requirements for approval into the business seller program. As it requires logging in to Seller Central, the basic requirements are pasted below as well.

https://sellercentral.amazon.com/gp/help/201750810

In Amazon’s own words:

Who is eligible for the Amazon Business Seller program?

Sellers who have the capability to fulfill the following requirements of business customers.

  • High bar for performance. 
    Selling on Amazon Amazon Business Seller program
    • An Order-Defect Rate (ODR) of 1% or less. 
    • Pre-shipment Cancellation Rate of 2.5% or less. 
    • Late Shipment Rate of 4% or less. 
    • An Order-Defect Rate (ODR) of 0.5% or less. 
    • Pre-shipment Cancellation Rate of less than 1%.
    • Late Shipment Rate of less than 1%.
    • Few chargebacks, A-to-z Guarantee claims, and negative feedback.
  • If the seller participates in Amazon’s tax calculation services, the seller must honor the customer’s tax exemption through the Amazon Tax Exemption Program. 
  • There must be a tracking number on every business order package.
  • There must be a packing slip with every business order package.
  • There must be a purchase order number with every business order package.

Have any questions or feedback about this post or the Amazon Business program? Let us know below!

Differences between Facebook Subdomains in Google Analytics

When visiting Google Analytics and looking at Source / Medium -> search for: Facebook -> you’ll see Facebook referral traffic listed in up to four different types:

google analytics Facebook referral types

By typing Facebook in the filter search bar you can see the total facebook referral traffic. However, understanding what each link type is can give more detailed insight into referral traffic.

The four types of Facebook referral traffic will be displayed as follows in Analytics:

1) m.facebook.com – Referral traffic coming from a click in facebook mobile app.

2) facebook.com – Referral traffic coming from normal web link click in facebook.com

3) l.facebook.com – Referral traffic coming from a link shim link click. A link shim link is facebook’s internal system checking this URLs against internal and external blacklists of malicious or spammy sites.

4) lm.facebook.com – Referral traffic from link shim link on mobile browser.

Why do I care?

  1. Knowing whether your facebook referral traffic comes from desktop or mobile app is an advantage that it allows you to tailor your landing pages & content to the appropriate device(s).
  2. If you’re not seeing l.facebook, or lm.facebook referral links but you have good reason to expect them, check whether your site’s been blacklisted by Facebook..

Increase Your Email Open Rates *TIP*

email marketing open rates

Even with the ever-increasing number of online platforms to use for marketing campaigns, our experience is that email campaigns still provide a significant ROI for many of our clients.

Of course, the ultimate goal of an email campaign is to increase conversions, and that all starts with the open rate. There are a number of reasons that open rates can be low, but we’d guess that a significant percentage of unopened emails were not consciously ignored. Rather, they were received or seen at the wrong time of day, in the wrong place, or on the wrong device (and so on).

Here’s a (really) simple method to increase your open rates:

1) Compose your email and send it out to all of your users.

2) Wait 5 to 7 days and send out the same email with a new subject line only to your subscribers who did not open the initial email (easily segmented with any newsletter delivery system)

When sending or scheduling your second email, experiment with using a different time of day or day of the week (e.g. if initial email was sent during lunchtime on a weekday, try sending the second in the evening, if sent on a weekday, try sending on a weekend, and so on). This increases the chances that you’ll be getting your email in front of people who didn’t see or open the first one due to their schedule and circumstances.

As simple as this sounds, the potential increase in subscribers is well worth the extra couple of minutes it takes to segment, compose a new subject line, and send.

As always, let us know how this works for you!

Download Your Product Inventory File from Amazon Seller Central

One of the most useful things that an Amazon vendor can have is a file containing all of their products’ listing information (i.e. SKU, description, bullets, and all product detail fields). In addition to being a database of essential information that can be used for analysis, comparisons, and records, it can also be really helpful to someone who’s looking for a template for csv product uploads. Seller Central doesn’t make it simple to download or even view this information in one place. At least it doesn’t anymore.

Here’s a quick tip on how to get this information:

  • Open a ticket with Seller Support and request that they enable your account’s Category Listings Report
  • Once you’ve received an email confirming that they’ve enabled your report (be sure to check email to see if there is a time limit on your ungated reports):
    • Go to the Inventory dropdown and select Inventory Reports > Select report type > Category Listings Report

This is the simplest way to get a comprehensive file that includes all of your details about your products listings.

If anyone has any suggestions about better or more comprehensive methods for the average vendor to get this information please share them with us!

 

Get Started With Amazon PPC -Auto Targeting Campaigns

amazon auto targeting ppc banner

With small margins due to the competitive nature of the marketplace and a search algorithm that might not be as intuitive as Google’s, it can be difficult to figure out where to start with Amazon’s PPC advertising campaigns. A simple but effective strategy to start by using an Automatic Targeting ad campaign.

Auto Targeting is a great way to begin to collect information on what search terms are associated with your products or, more specifically, what search terms Amazon thinks should be associated with your product – essential information. A good way to look at it is as an investment in data for future campaigns – as well as a paid boost to a product’s sales rank.

Setting up an auto targeting campaign is incredibly easy. Start by mapping out a daily budget that you can afford. Unless you’re under serious time pressure, it’s best to start with a low daily budget in your campaign settings and then increase it incrementally until you’re getting the amount of sales and/or data that you need.

The actual setup of a campaign is straightforward. If you have a Seller Central account you can begin here.

Note that auto targeting is chosen at campaign level as seen below:
amazon automatic targeting ad campaign

 

On the next page, it’s as simple as selecting the products you’d like within one adgroup. Be sure to set up individual ad groups for variations of a single product to get the most accurate data possible.

A quick not for anyone new to Pay Per Click Advertising, the Default Click field what you’ll pay when an Amazon user clicks on your product ad. Your costs consist only of clicks, not impressions (display of the ad)

amazon auto targeting ad group

 

Search Terms Report

As your campaign runs, you can view the number of impressions and clicks that your product is getting in the Campaign Manager of your Seller Central account. Once your campaign has been running for a couple of days, you can start to download more detailed information on search terms. You can get to this page either by clicking into your ad group and following the link (below) or going to Reports > Advertising Reports > Search Terms Report.

Ad Group Overview:

ad group overview seller central

 

Search Terms Report Download:

download search terms report amazon seller central

Once you’ve downloaded this report you have some concrete information with which to start assessing your ad strategy. Not only do you have a list of the search terms that are actually being used by shoppers to help hone a manual keyword list, but you’ve also got an idea of how Amazon identifies your product which can be useful for improving the product detail page itself.

The Report itself includes:

  • Search Terms
  • Ad Impressions
  • Ad Clicks
  • Total Spend
  • Avg. Cost Per Click
  • Click thru Rate
  • Product Sales
  • Conversion Rate
  • Cost per Sale

 

Negative Keywords:

Because we’re using the auto-targeting as an information gathering tool in this example, it’s best to let your campaign run until you have a significant amount of information (a “significant amount” will vary from product to product, and seller to seller). However, after running for a short period, you can begin to add negative keywords. In the beginning, you can identify the obvious mistaken keywords (“Chicago Bears” turns up for your Teddy Bear). As your campaign runs for a longer period, you can begin to get more serious about weeding out negative search terms and try to get a positive return from the auto targeting campaign (This is not always the best strategy, or even possible, but if it’s making you money it’s making you money).

Adding negative search terms is another simple process in Seller Central. After identifying search terms that don’t relate to your product with the search term report, you simply click into the auto ad campaign > campaign settings >negative keywords > add keywords. Note that Amazon has an Exact Match and Phrase Match option for negative keywords. Be sure to choose the correct match type – in most cases you’ll want to choose Exact Match to avoid losing relevant search terms.

amazon negative keywords auto campaign

 

Adding negative keywords on a regular basis is good practice if you’re trying to hone a keyword list but still want to collect Amazon Auto Campaign data or, of course, if you’re running an auto ad campaign with the expectation of a ROI.

 

 

 

 

 

Ultimately, Amazon’s auto-targeting campaigns have the potential to be profitable to sellers. However, they can also be a worthwhile investment in data for broader use in optimizing manual PPC campaigns and creating product detail pages that rank for the correct search terms.

Magento Paypal Rounding Error – Quick Fix

Recently we came across an issue of a paypal window not functioning on a Magento 1.7 site after a site-wide 40% Off promotion began. There are likely coding /extension fixes to this issue, but we thought we’d share the simplest way to address this issue when it’s preventing users from checking out.

The Issue: The item values do not add up to the subtotal given to Paypal. The individual item prices displayed did not match the real subtotal. Magento rounds each items price to two decimal points (for USD, EUR, and others).

So, two items discounted at 40% will look like this:

Original price: 2.99 x .6 = 1.794 Price Displayed: $1.79

Original price 3.99 x .6 = 2.394 Price Displayed: $2.39

This is fine, but the Subtotal displayed is $4.19

The problem is that Magento is adding the actual values (1.794 + 2.394) to get the subtotal. When Paypal receives an order like this, it rejects the request because it does not believe 1.79 + 1.39 = 4.19. It’s receiving each item rounded to two decimal points and a subtotal that’s been calculated with up to four decimal points. These are not always the same value.

 

The Quick Fix: Although this solution leaves you with the problem of inconsistent numbers, it’s a quick solution to getting Paypal to accept these transactions. All you need to do is stop feeding the individual item prices to Paypal.

This is done through System > Configuration > Payment Methods > Paypal Express Checkout. Select Configure and then select No on the “Transfer Cart Line Items” dropdown:

magento line items checkout

Disabling this causes only the total to be read and displayed in Paypal. Users will still finalize their transaction on the Magento checkout page, enabling them to view a price breakdown before actually paying anything.

Ultimately, this still leaves you with prices that add up to more than the individual product sums, so it’s worth finding a more comprehensive solution. However, we should just reiterate that the subtotal is actually a correct sum, it’s just more precise than a sum of rounded sums.

 

Magento URLs With Numbers

Are you seeing some product URLs that look like this – www.mymagentostore.com/mycoolproduct-1435?

Below is a brief explanation of this issue and how to fix it using only the admin panel of Magento. Please note, if you have a large number of products with this issue, you’ll want to look for a coding solution. This is for those who’re experiencing the issue with a relatively small number of products that have likely been uploaded manually.

Why:  Magento (rightly) won’t accept multiple products with identical URLs. This is true regardless of whether or not your simple products are visible individually.

How: This issue may show up for different reasons, but the most common–and most simply addressed– for an administrator is when Simple and Configurable products are created with the same URL key. For example, if you create a three simple products in three different sizes but do not give each one a unique URL key (e.g. productX-small), Magento will add a numeric suffix to each product that is subsequently added with the same root URL. So, in this case your configurable product can end up looking something like /productX-1458.

Remember that magento will auto generate a URL key from the product title. So if you’re simple product title is the same as your configurable product title leaving the URL key field blank will have the same result as entering duplicate URL keys.

What to do? (Again, this is simplest solution without coding or spreadsheets necessary)  To address this issue there are three steps to take:

1) Give each of your products a unique URL key

Simply identify the configurable product and all associated simple products. Starting with the simple products, save each one with a URL that is unique (include reference to size, color, etc). After doing so, make sure that your configurable URL key is correct.

Magento Simple Product URL Key field

 

2) Get rid of URL rewrites

URL rewrite management tabWhen multiple products and variations are created with a single URL key, Magento will create a rewrite to direct links to what it thinks is the correct URL. After you’ve saved your product and it’s variations with unique URLs, you need to delete these rewrites.

To do so, go to Catalog > URL Rewrite Management. Here you should be able to identify all associated rewrites by searching for the base URL key (e.g. productX). Once you’ve identified all associated rewrites, delete them.

Note: this is assuming that the products have URL issues because they are recently added and no significant URL rewrites have been created by the administrator.

3) Reindex Data

The final simple step is to reindex your site so that Magento recognizes the new URLs you’ve created. This is done by going to System > Index Management, Select “Catalog URL Rewrites” (or simply select all, and select the action “Reindex Data.”

reindex data action in magento admin panel

After having completed these steps, you should be able to view www.mymagentostore.com/mycoolproduct without any suffixes being added.

In the near future we’ll try to provide a slightly more complex, but more comprehensive solution for those who are encountering this issue on a larger scale or with a different root cause.

As always, please feel free to add your suggestions!

 

Spend More Save More Magento Coupon Creation

Spend more save more magento coupon tutorial banner

In this article, we’ll briefly go over the method and concept of setting up a multi-tiered promotion using Magento’s Shopping Cart Price Rules promotion creation. In this case, the desired promotion is:

  • Spend $100, get 10% Off
  • Spend $200, get 20% Off
  • Spend $300, get 30% Off

For this set up, we will only go over the necessary fields. Please see our Overview of Shopping Cart Price Rules, for a more detailed explanation of all the available fields and their functions.

Unfortunately, Magento doesn’t offer a simple option for such a multi-tiered discount, so we need to create three separate coupons. Using the rules available to us we will set up three, exclusive shopping cart rules that apply 10% off orders over $100, 20% off  $200+, and 30% off $300+ orders. Theoretically you could also also apply non exclusive rules that add a fixed discount percentage each time someone reaches another amount (i.e. 10% off $100, $200, and $300 NON-exclusive), but this complicates the promotion unnecessarily in our case. Our method assumes that this is the sitewide promotion for the moment and that it cannot be combined with further promotions or coupons.

The actual set up for this promotion is relatively simple. The three rules we’ll create for this promotion are:

  1. 10% Off $100
  2. 20% Off $200
  3. 30% Off $300

Each rule will be set up nearly identically, with the obvious differences in spend / discount and a difference in priorities to prevent all three rules from applying at the same time.

To begin, go to Promotions > Shopping Cart Price Rules > Add New Rule

Rule Information Tab:

The screenshot below shows how we set up the Rule Information tab for the first rule. Most fields here are self explanatory. As this is a site-wide sale, we’re assuming that we have banners, emails, and/or other marketing that’s alerted our site users to the promotion, making a coupon unnecessary.

Note- the Priority Field. For our promotion it is important that we create a higher priority (lower number) for each successive amount of money spent. In our example we choose an arbitrarily high number (low priority)  to begin with and assign decreasing numbers to each tier:

  • Spend 100 get 10% off: Priority- 33
  • Spend 200 get 20% off: Priority- 32
  • Spend 300 get 30% off: Priority- 31

 

magento promotions rule information tab 10% off

Priority is the only field that will vary in this tab between our three rules.

Conditions Tab:

In this tab we specify what conditions are necessary for each price reduction to go into effect. The three rules will be as follows on individual promotion rules:

If ALL of these conditions are TRUE

  1. Subtotal equals or greater than 100
  2. Subtotal equals or greater than 200
  3. Subtotal equals or greater than 300

Magento Promotions Rule - Conditions tab

Actions Tab:

This tab defines what will occur if the conditions in the previous tab are met in the shopping cart. All three rules will be set up as Percent of Product Price discount under the Apply dropdown menu. After that we will fill out the Amount tab according to each tier (10, 20, and 30).

NOTE- in order to have the Priorities that we’ve set have any effect we need to set Stop Further Rules Processing to YES. If this were not done, a purchase of over $300 would have %10, %20, and %30 discounts all applied

Magento Promotions - Actions Tab Demonstration

 

Labels Tab:

This tab allows you to name your promotion as it will appear on the front end. Note that exactly where and how this displays (or doesn’t) is dependent on the unique construction of each site. In our case we can give each rule a label describing it’s discount because the rules will not be applied simultaneously.

 

Magento Promotions Demostration - Labels Tab

 

Finally, the Manage Coupon Codes tab is unnecessary as we did not choose the coupon option under Rule Information.

 

Once you’ve set up these three rules you should have the desired promotion ready to go and advertise. As a recap, we’ve set up three separate rules with identical logic, but each with a marginally higher discount according to higher amounts spent. The key factors for this promotion are the Priority numbers assigned to each of the three rules and that Stop Rule Processing is set to YES in all three instances.

A final note: always be sure to test any promotions in the most safe manner possible. If you don’t have access to a test site, try out promotions with insignificant (but test-able) percentages or amounts, and test them at times when you know that your site traffic is lowest.

See more about Price Cart Shopping Rules Fields Here.

Shopping Cart Price Rules Fields Overview

magento promotions shopping cart price rules overview bannerTo accompany our example of a multi-tiered (spend more, save more) promotion set up in Magento, we’ve created this brief description of the Shopping Cart Price Rules fields and their functions. When setting up promotions, or making any changes for that matter, be sure to test thoroughly before you leave it to run on its own. If you don’t have a test site to do so, try creating first creating promotions that are not very drastic and setting them Active during hours of the day when you’re least likely to have site traffic.

Fields Overview:

Tab: Rule Information

This tab contains general rules including timeline, groups that the promotion will apply to, internal description, and other broad rules.

It includes the following fields (mandatory magento fields always marked with asterisk):

Rule Name: This is for internal use only (i.e. 30% off Labor Day Sale). Rule Name will appear on your Promotions list so include enough detail to distinguish promotions as the list number increases.

Description: Not a mandatory field, but this is your opportunity to spell out the rules of the promotion in plain English for future reference for yourself or others.

Status: Active or Inactive, determines whether your promotion is applied on your site.

Customer Groups: If you have different customer groups and access set up on your site, this field allows you to limit a promotion to only specific groups (e.g. Members Only Sale).

Coupon: Magento offers you the option to choose No Coupon or Specific Coupon

  • No Coupon: Select this option to apply the promotion to all eligible site users (e.g. general sales)
  • Specific Coupon: Allows you to enter the coupon code of your choice. Use this option for targeted promotions, reachout, or any discount you’d like to provide to a limited number of customers.
    • If you choose Specific Coupon option, you’ll have the further option to Use Auto Generation. If selected, Magento will auto generate codes which you can then manage and distribute.

Uses Per Coupon- Depending on your business and the scope of your promotion, use this field to limit uses per your wishes or set to an arbitrarily high number to–in effect–have no limit until the promotion expires or is manually ended

Uses Per Customer: Again, this very much depends on the manner of the promotion you are running. Set according to your wishes.

  • Note: This will be tracked according to customer accounts. If you are trying to limit a coupon to say, only one use, do not use this field. Not only can the coupon be shared but multiple accounts can be created by customers.

From Date: Allows you to specify start date of your promotion. Note that whether a promotion is Active or not is independent of this field. If you plan to set a future start date, set your promotion to Active AND enter a From Date.

To Date: Allows you to specify the end date of your promotion (ending a minute before midnight on the date entered).

Priority: This field is important when running multiple promotions, and essential to creating Multi-Tiered spending promotions (i.e. spend X, get Y% off; spend 2X, get 2Y% off).

The lower the number entered here the higher the precedence/priority in the application of your promotion.

In our three-tiered example we choose an arbitrarily high number (low priority)  to begin with and assign decreasing numbers to each tier

  • Spend 100 get 10% off: Priority- 33
  • Spend 200 get 20% off: Priority- 32
  • Spend 300 get 30% off: Priority- 31

The Priority number you assign promotions will depend on the size and nature of your business and promotions. As a general rule, the less your promotion is limited in scope, the lower number you can assign to it.

See related field Stop Further Rules Processing

 

Tab: Conditions

This tab contains the essential rules or criteria that must be met in order for your promotion to apply.

The rules are fairly easy to set up, and allow for a virtually endless list of conditions.

Generally, by selecting If All conditions Are True you can endlessly narrow down the promotion by product # /products / product attributes / total cost / and so on.

By selecting If Any Conditions are True (or False) you can cast a wider net, allowing you to choose multiple products or price ranges.

In our example, we have a very simple rule set up for the 2nd rule in our three-tiered Spend X, Save X example: the promotion will apply if the customer’s subtotal is equal to or greater than $200.

magento manage promotions conditions tab

 

Tab: Actions

In the Actions tab, you are able to define what happens IF the rules in the Conditions tab are met. It further contains a section that allows you to apply extra conditions to items in the cart, narrowing to specific categories, prices, and more as needed. In our example, we leave this section blank as we have no need to further narrow the application of the promotion.

Section- Apply: Has four, relatively self-explanatory options for what kind of discount is applied in your promotion:

  • Percentage of Price Discount: Allows you to enter a percentage that will be taken off of the subtotal in the Discount Amount field below. In our example, we use this field to create 20% Off
  • Fixed Amount Discount: Allows you to enter a fixed monetary amount (in the next field) to be taken off of products that you define in the second section of this page. If left blank, it will apply to all products that have met the criteria in the Conditions tab.
  • Fixed Amount Discount for the Whole Cart: Allows you to enter a fixed monetary amount to be taken off of products that you define in the second section of this page. As stated, this rule applies to the entire cart.
  • Buy X get Y free (discount amount is Y): Allows you to set up a rule specifying number of item(s) X purchased in order to receive number of items(s) Y free.

Discount Amount: This field is the percentage or fixed amount discounted depending on the Apply action you selected in the step before. In our example, this is where we specify 20 for 20% off purchases over $200.

Maximum Quantity Discount is Applied to: Allows you to limit the number of products that can are discounted if stock or margins are low.

Discount Qty Step (Buy X): This section is where you specify the amount of product X purchased in order to receive product Y if you’ve selected the Buy X get Y free (discount amount is Y) Apply action.

Apply to Shipping Amount: Determines whether the price rule, if a percentage or a fixed number that exceeds subtotal will apply to shipping costs.

Free Shipping: Simple yes/no option to offer free shipping with your promotion (or as your promotion).

Stop Further Rules Processing: This is an important field when running simultaneous or complimentary promotions. Selecting Yes  prevents any further promotions from applying on top of the one you’re creating. When this is the case, it is the Priority  numbers assigned to each promotion that will determine which one ultimately applies. 

In our multi-tiered example, we set this to Yes. Otherwise, using three separate promotions for one “Buy 100 get 10%, Buy 200 get 20%, Buy 300 get 30%,” each rule would apply to a purchase of over $300 dollars, effectively becoming %50 Off.

The second section under this tab is “Apply the rule only to cart items matching the following conditions (leave blank for all items)” – This is where you you specify what items the promotion will actually apply to, as opposed to the Conditions tab, which specifies which items (amounts, etc.) activate the promotion in the first place. It has essentially the same logic rules available as the Conditions tab, and can be used exclusively or in combination with Conditions depending on the specific  promotion you would like to create.

shopping cart price rules actions tab shopping cart rules

Tab: Labels

This section is where you give your promotion the title that you would like site users to see. Whether and where it shows up will depend on the way your site is constructed, but will usually appear on the checkout page.

 

Tab: Manage Coupon Codes

This section is fairly self-explanatory and, of course, only applies if you’re using a promotion that requires a coupon. It is primarily for coupons that you want to closely manage. E.G. a small number of unique coupons to provide to a few exclusive reviewer, in most cases it’s easier and more manageable to enter a single coupon code under the Rule Information tab.

Coupon Quantity: Determines how many coupons will be created.

Code Length: Length of the coupon to be generated.

Code Format: Alphanumeric, Alphabetical, or Numeric.

Code Prefix / Code Suffix: Manually add a set prefix or suffix for organization and management of multiple unique codes.

Dash every X characters: Insert a dash in order to make your coupons uniform with another system or extra unique

Providing Exclusive Discounts on Amazon

Banner for amazon promotions article

Many vendors on Amazon find themselves needing to provide a discount on one or more of their products to a specific person or group of people. A prime example of this would be when a vendor would like to offer a discounted or free product in exchange for increasing product exposure and getting reviews. Not only can using a promotion such as this allow you to increase your reviews but, those reviews will be “verified purchases.” As an added bonus, your products will likely receive a bump in sales which is always valuable, no matter how small.

Offering this discount is a pretty simple process with your Seller Central account. Below is a short step by step guide to creating a basic discount that you can share with a select group of customers:

Once logged into Seller Central, go to Advertising > Promotions:

Amazon Seller Central Promotions Page

On this page, you’ll select the “Money Off” option, which will take you to the promotion details page:

 

Amazon Money Off Promotion Page

Most of these fields are pretty self explanatory. For this example lets say we want to offer one newly-released products for free.

Step 1: Conditions

 

  • Buyer Purchases – in this case I will select “At least this quantity of items” and “1,” as I want the recipients of this promotion to receive it without buying multiple products.
  • Purchased Items – for our purposes I will create a product selection that includes only the product I want to offer. After clicking on the link “Create a new product selection” to the right of this field you’re able to create a selection based on SKU, ASIN, and more.
    • If you add multiple items to your selection, based on these conditions, anyone purchasing any one of the items in your product selection will be eligible for the discount.

Amazon Promotion Product Selection Creation

 

  • Buyer gets – gives you the option to discount by either a percentage or fixed amount. The simplest way to offer a product for free is to simply select “Amount off (in$)” and input the full price of the product.
  • Applies to – for our purposes we will select “purchased items,” meaning that it will apply to item(s) we set up in the purchased items field.
  • Advanced Options – gives you the option to exclude subsets of your catalog, but is not relevant for our purposes of offering a promotion on one item.

Step 2: Scheduling:

This section is also very clear in terms of filling out conditions, offering you a time span with a start and end date and time.

  • It’s a good idea to set the time span to a period that you know you’ll be able to easily monitor, particularly because Amazon requires that discounts be set up at least four hours in advance. You should plan ahead to be sure that you can check that the discount is active when it should be.
  • Internal Description is solely for you. A simple description will do. i.e. “Product X Review Giveaway.”
  • Tracking ID – Again this is for tracking purposes, and may not be very important unless you have large scale sales and promotions on Amazon. This field is automatically filled out by Amazon with a default ID.

Step 3: Additional Options:

This is the section where you are able to confine the discount to only a select number of people that you’ve shared it with.

Click the checkbox next to Claim Code to see the following options:

discount code for amazon coupon

  •  One redemption per customer – be sure to select this checkbox to avoid giving one customer hundreds of free products.
  • Claim Code – Amazon will give you a randomly generated. You will need to go to “Manage Claim Codes” to generate a specific number of one-time use codes (See step 4). Otherwise, if you choose to use this code, it will be restricted to one user but users will be able to make the code public.
  • Claim Code Combinability – in this case we will select “exclusive,” due to the fact that we are offering a free product. This is generally a safe selection unless you have multiple promotions running which you want to combine in custom ways.
  • Customize messaging – This field can generally be left in the default format. However, be sure to UNCHECK Detail page display text if you do not want anyone who views your product to take advantage of the discount.

amazon promotion private claim code setup

After reviewing and submitting, you’ve set up a promotion with a private claim code. As stated before, particularly with the delay in Amazon’s system, be sure to test your promotion when it is set to go into effect – both to make sure that it works in the checkout process and that you’ve set it up correctly and is not appearing publicly.

Step 4: Exclusive Claim Codes

At this point you can create a specific number of claim codes that can only be used once, rather than being restricted only by one use per user.

Click the tab Promotions > Manage Your Promotions  and select the promotion you’ve just created (be sure to check “pending” promotions).

Once you’re viewing the desired promotion, click on Manage Claim Codes. Here you have the opportunity to Generate Claim Codes which you can download from Amazon to provide to reviewers or other customers. As long as you’ve followed the proper steps when setting up your promotion, this will allow you to rest easy knowing that your codes are truly exclusive.

Good luck!