Important Analytics Data (multi-channel funnel & ecommerce conversion data)

Most internet marketers can easily get lost in Analytics Data (including ourselves sometimes). We would love to share a few quick data views that we like to look at.

 

Point 1 – Tracking information for goals and ecommerce transactions

a. ecommerce and goals – analytics typically gives the last visitor traffic source the conversion UNLESS the last source is “direct”  and “direct” has a prior traffic source.

b. multi-channel funnels – gives tracking of goals and ecommerce the exact traffic sources

 

Point 2 – How to look into multi-channel funnels and get true (not overlaping) assisted conversion (that were not the final conversion)

 

Step 1 – Login to Analytics and click on multi-channel funnels

Step 2 – Click on top of page on conversion segments and create new

Step 3 – Setup new custom segment

Include -> assisting interaction + medium + matching regexp -> cpc

AND

Exclude -> last interaction + medium + matching regexp -> cpc

AND

Exclued -> last interaction + basic channel grouping -> Direct

in regular ecommerce conversion data, the “direct” visit if last in turn, will not show direct as the conversion but the one before. ofcourse it will be direct if only visited as direct

Step 4 – Select New Conversion Segment and click on Apply

Step 5 – For ecommerce, make sure you unclick goals and only select ecommerce

Step 6 – Explore your data

Assisted Conversions

&
Top Conversion Paths

 

Enjoy!

Welcome to Google Trusted Stores

At our company we always try to encourage our clients to include “trust logos” on their sites to help with visitor confidence and higher conversion rates.

As of today, June 7th, 2012 Google just released the Google Trusted Store program for all merchants in the United States.

We wanted to include initial information about the program:

You will have to make sure that:
– You are an online business in the United States
– You are incorporated
– You have all customer service pages onsite (privacy, contact, shipping, terms, clear phone number and email)
You feel free to submit your shipping and cancellation information to Google
– You have a Google merchant account (Google Base/Shopping Account & Feeds)

Also Google Specifies that you will NOT be able to apply if:
– They are part of marketplace sites and other sites where different stores share a common domain for their store and checkout pages.
– They are unable to add JavaScript to their confirmation pages.
– They are unable to provide daily feeds of shipped and canceled orders.
– They have greater than 50% of total orders shipped without tracking.
– They offer custom and made-to-order products in which average time to ship is greater than 14 days.
– They offer subscription services or future deliveries in which payment is taken in advance.
– They offer direct to store shipments in which customers are not direct recipients of shipment.

Visit Site Google Trusted Store for more information

Google Browser Size Tool

All web designers today must pay attention to additional aspects such as SEO and conversion data.

See Google Browser Size Tool to get a better idea about what users can actually see without scrolling (numbers ofcourse don’t include less space taken from toolbars and funny browser bars)

Oh, users can only see first row of 3 products without scrolling

Enjoy!

Advanced Segments Examples in Analytics

Revenue above $400 transaction (Advanced Segment)

See below image on how to setup
Click to Enlarge

First-time buy visits (Advanced Segment)

See below image on how to setup
Click to Enlarge

Return buy visits (Advanced Segment)

See below image on how to setup
Click to Enlarge

More Than 5 Days to Transaction (Advanced Segment)

See below image on how to setup
Click to Enlarge