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In recent years, location has played an increasingly important role in shaping search results. Due to search engines’  integration location and local networks into their ranking criteria, the same keyword can turn up entirely different results in different locations. Furthermore, an increase in mobile searches demanding immediate results make local SEO (Search Engine Optimization) particularly relevant to certain types of businesses.

Take advantage of local search results

A local SEO strategy uses specific tactics and platforms to optimize local search results. For example, focusing on specific networks, and connecting with community organizations and businesses will increase a local search ranking. Any SEO strategy is inherently shaped by the nature of the business, as such, restaurants are a prime example of the type of business that generally only needs local exposure, and that can benefit hugely from a mobile search by a hungry tourist in the area.

At Astral Web, we are happy to consult with you and help find the right strategy for your business.

 

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