Youtube IFrame Video Z-Index Solution

A recent addition to one of our clients pages placed their youtube video above a placed image.

In order to make youtube video embedded in iframe below image, use the following (add bold highlights):

<iframe src=”” frameborder=”0″ wmode=”Opaque”>

* don’t forget the question mark in url as well

Google Base Change and More Ads

Ever since we heard the Google announcement 2 weeks ago about paid inclusion for base products, we were a little shocked.

Today is the first day that we can see even more ads with the base sponsored ads section. Now all organic results are hidden before the scroll on my laptop. WHAT!!!!

Getting out of Yelp’s Filter

Anyone who works to try to promote their local business, knows of the importance and quality leads that yelp sends to websites. (thumbs up for

There is a growing issue with yelp and it is their review filters.

Astral Web

Happy customers come to yelp and try to review local businesses but especially in the last year or so, we have seen a growing number of reviews getting thrown in the filter section and less and less reviews are visible which hurts local business credit and maybe their yelp rankings???

We tried to experiment with yelp filters and found a few tips in order to get filter back into the light:

Tip #1 – Confirm Business Account (

Make sure you have all business and personal information filled out as well as your own personal profile picture, not a business logo.

Tip #2 – Become Friends with your customers

Online and offline, you want to connect with your customers and try to establish long term relationships online and offline.

Tip #3 – Give Compliments

Both on users profiles and specific reviews, you can give compliments.

* please don’t abuse this. Compliment a review ONLY to the best ones.

Tip #4 – Send Thanks Messages to your reviewers

On your biz login account, click on reviews and respond to your reviews/customers and say thanks by using the “message” section under your reviews.

Tip #5 – Add public Comments

Add public comments in order to enhance a specific review. (don’t do it to say thanks but to give additional detail)

Tip #6 – Setup Entire Profile

Make sure you have filled out your entire profile information including a personal photo, not a logo.

This goes for any customer reviews. If for any chance, the customer reviewer doesn’t have a profile image and/or additional detail, if you can recommend them to add it. We always trust non-anonymous much more.

Tip #7 – Follow Interesting Customers

Go to their profiles and follow interesting ones. You may learn about new places in your area.

Tip #8 – Follow Yelp Guidelines


– Should I ask customers to write reviews for my business?
Probably not. It’s a slippery slope between the customer who is so delighted by her experience that she takes it upon herself to write a glowing review and the customer who is “encouraged” to write a favorable review in exchange for a special discount. And let’s be candid: most business owners are only going to solicit reviews from their happy customers, not the unhappy ones. Over time, these self-selected reviews create intrinsic bias in the business listing — a bias that savvy consumers can smell from a mile away. Don’t be surprised, then, if your solicited reviews get filtered by Yelp’s automated review filter.

– What if someone posted something false? Will Yelp remove it?
We don’t arbitrate disputes, so your best bet is to contact the reviewer or post a public response in order to clear up any misunderstandings. Please bring the review to our attention if, on its face, it violates our Content Guidelines (e.g., the reviewer admittedly describes a second-hand experience or uses a racial slur). Please include your business name, city and state and the name of the reviewer in question when contacting us about a review.

– Promotional content
Unless you’re using your Business Owners Account to add content to your business’s profile page, we generally frown upon promotional content. Let’s keep the site useful for consumers and not overrun with commercial noise from every user.

Tip #9 – Read more on yelp

Someone Hacked our Blog – WordPress Conditional Hack GoogleBot

Symptoms We Had (WordPress Version 3.3.2):
Part 1. Google Results started showing our blog post meta description in french???

Part 2. Then we started seeing “This site may be compromised.”

Part 3. We posted on Google Forums and a nice person named Lysis responded – You have a wordpress conditional hack. Look at your site in Use the Googlebot user agent option, and you can see the content being added to the page.

And we found this suspicious code in our header.php file.

Part 4. We deleted the line of code in the header.php file and deleted the folder dodo

Common Guys. Can’t you stop with your BS

UPDATE #2 – Don’t forget to change permissions on your theme files to uninclude “write” so it doesn’t happen again.

Hope this helps!

Submit your Blog Link Building List

A quick list for you to submit your blog to:

Local SEO Tips 2012

After reading over another amazing David Mihm’s Local Search Ranking Factors, i wanted to include below a few of Astral Web’s favorites.

See our Favorites

– NAP in hCard /

– GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube)

– City, State in Most/All H1/H2 Tags

– Quantity of MyMaps References to Business

– Matching, Public WHOIS Information

– Velocity of Check-Ins on Popular Services (e.g. Foursquare, Facebook, Twitter)

PLUS (Astral Web Added) – Number of Citations from Same City Newspapers (for example – ocregister mention, latimes mention, etc)

A New Meaning to Image Optimization

Most webmaster and bloggers still have not caught up setting up author attriubutes in order to enhance their organic listings in Google, but for some industries (seo as an easy example) and for some result pages we are starting to fill up with author attributes and suddenly they don’t stand out anymore.

I guess there shortly will be a new definition for “image optimization” in order to raise your CTR. Maybe your image with a flying monkey or ……. We will soon find out how creative people can get and see new job descriptions -> i am a photographer and seo image optimization headshot-ist

Welcome to Google Trusted Stores

At our company we always try to encourage our clients to include “trust logos” on their sites to help with visitor confidence and higher conversion rates.

As of today, June 7th, 2012 Google just released the Google Trusted Store program for all merchants in the United States.

We wanted to include initial information about the program:

You will have to make sure that:
– You are an online business in the United States
– You are incorporated
– You have all customer service pages onsite (privacy, contact, shipping, terms, clear phone number and email)
You feel free to submit your shipping and cancellation information to Google
– You have a Google merchant account (Google Base/Shopping Account & Feeds)

Also Google Specifies that you will NOT be able to apply if:
– They are part of marketplace sites and other sites where different stores share a common domain for their store and checkout pages.
– They are unable to add JavaScript to their confirmation pages.
– They are unable to provide daily feeds of shipped and canceled orders.
– They have greater than 50% of total orders shipped without tracking.
– They offer custom and made-to-order products in which average time to ship is greater than 14 days.
– They offer subscription services or future deliveries in which payment is taken in advance.
– They offer direct to store shipments in which customers are not direct recipients of shipment.

Visit Site Google Trusted Store for more information