For most of our SEO efforts we have dealt with the need to find ideas for content and writing for our client blogs and websites on a regular basis. We typically prepare monthly tasks for our writers and sometimes it happens that we have trouble with unique fun content to write (especially for those clients that don’t sell space travel and that we have been working with for a long time).
This article will explain a few ideas of how to find new content and a walk-through of a sample website and keywords to showcase how easy it can be.
Website Topic – Ecommerce Site Selling Yoga Mats (we choose this because we do not have a client in this field and it is the first idea that popped up in mind)
Strategy #1 – Using Google AutoSuggest
We would like to begin with a variation of the terms you all learned in preschool, The 5 W’s OR The six W’s and one H’s:
Our tip is to take the 6 terms and add to them. For example “who sells …”, “what is a…”, “when is the …”, “why do …”, etc.
Please see real live examples of ideas that we have found:
#1 Why are:
includes: why are yoga mats so expensive, why are yoga mats so thin, why does my yoga mat smell
#2 Why do:
includes: where do i buy a yoga mat, where to buy yoga mat
#3 What is:
includes: what is yoga mat made out of, what is yoga mat material, what size is a yoga mat
#4 How does:
includes: how does a yoga mat help, how long does a yoga mat last, how much does a yoga mat weigh
* NOTE – ofcourse this strategy gives you content ideas for your blog as well as new things to add to your site, products descriptions, reviews, etc.You can go on and on for this.
Strategy #2 – Use Twitter Content Ideas, Suggestions and Funny Topics
Using a quick search for “yoga mats”, https://twitter.com/#!/search/yoga%20mat we have found a few topics to play with:
a. Funny or not, this is your decision: http://www.freemalaysiatoday.com/category/leisure/2012/05/28/every-dog-has-its%E2%80%A6-yoga-mat/
b. “Walking around with a yoga mat is the new borrowing your friends dog.”
c. “Lately there’s been an improvement in my wife’s trustworthiness. Now she even takes her yoga mat when she goes to yoga class.” – Suggested topic learned form this post – “Becoming serious in yoga, invest in a quality mat”
d. “mat cleaning tips” link
Strategy #3 – Google Insights for Search
http://www.google.com/insights/search/#q=yoga%20mat&cmpt=q – Use Google Insights for information such Country searches and trends.
found sample articles such as
The McRib Sandwich and a Yoga Mat: What Do They Have In Common?
Fangtastic! Vampire Diaries star Nina Dobrev turns contortionist as she uses Conan O’Brien as a human yoga mat
An 8-months pregnant Lara Dutta on the yoga mat
found terms such as:
best yoga mat
jade yoga mat
DON’T FORGET – to add the search terms and rising searches to your igoogle if you are like me and you load igoogle multiple times a day once you load your browser.
Strategy #4 – Search Social Sites
Compare and get ideas of what works – We typically use reddit, digg and delicious to start with but you can search for both yoga related or any other desired site. Please see a few topics we have found:
– Yoga 30 Day Challenge (Starts Friday 4/20!) Join us!
– Border yoga event stretches boundaries at U.S.-Mexico fence
– Five Reasons You Can Thank Yoga for Better Sex
Strategy #5 – Look at Video Content
Search for ideas of videos that work – for example on youtube.
Use you have come up with ideas for videos, if you don’t have budgets to create videos, search sites like fiverr or craigslist for help with videos.
Strategy #6 – Use customers questions to write content
In addition to updating your FAQ, try to write specific detailed content on your blog about the most frequent emailed questions.
Strategy #7 – Write an annual summary report
Some users love to use the year in their search terms. Try to include the year in your content for the year in review and the upcoming year. We have found that in many cases these terms as much less competitive.
For example – Yoga Mats Reviews 2012 or Upcoming Yoga Mats 2012
Strategy #8 – Use Google Adwords Keywords Tool
This is a pretty obvious tool to use while completing keyword research but finding long tail terms is great for content ideas.
Ideas found: model numbers, coupons (coupon code), personalized, materials (cotton, plastic, bamboo, etc), non slip, thickness, shape (round, rectangle, square?), colors (pink, green, red, etc)
Content from above idea: what are the colors …., what is the best material, …. can a yoga mat be round?
Strategy #9 – Finding Niches from Article Submission Sites
A quick search on ezinearticles shows new topics to read about and learn from including:
– 5 Yoga Mats for an ECO Friendly Practice
– How to choose a yoga mat
– Improve Yoga by Learning How to Clean a Yoga Mat
– What Does an Ashtanga Yoga Mat Provide?
Strategy #10 – Experimental and Photo Galleries
With the entire inventory of products, try to be creative and photo shoot unique products, products together and be creative.
Examples just made up:
– Rainbow yoga class pictures
– Create a quiz for “What does your yoga mat color mean about you”
– Yoga mat kite flying in the air
– Red Carpets photoshop changes at Academy Awards with yoga mats.
Hope you loved this article from Astral Web. Also see our Yoga SEO Link List. Share the love and spread this on Twitter, Google + and Facebook.
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