Important Analytics Data (multi-channel funnel & ecommerce conversion data)

Most internet marketers can easily get lost in Analytics Data (including ourselves sometimes). We would love to share a few quick data views that we like to look at.


Point 1 – Tracking information for goals and ecommerce transactions

a. ecommerce and goals – analytics typically gives the last visitor traffic source the conversion UNLESS the last source is “direct”  and “direct” has a prior traffic source.

b. multi-channel funnels – gives tracking of goals and ecommerce the exact traffic sources


Point 2 – How to look into multi-channel funnels and get true (not overlaping) assisted conversion (that were not the final conversion)


Step 1 – Login to Analytics and click on multi-channel funnels

Step 2 – Click on top of page on conversion segments and create new

Step 3 – Setup new custom segment

Include -> assisting interaction + medium + matching regexp -> cpc


Exclude -> last interaction + medium + matching regexp -> cpc


Exclued -> last interaction + basic channel grouping -> Direct

in regular ecommerce conversion data, the “direct” visit if last in turn, will not show direct as the conversion but the one before. ofcourse it will be direct if only visited as direct

Step 4 – Select New Conversion Segment and click on Apply

Step 5 – For ecommerce, make sure you unclick goals and only select ecommerce

Step 6 – Explore your data

Assisted Conversions

Top Conversion Paths



Welcome to Google Trusted Stores

At our company we always try to encourage our clients to include “trust logos” on their sites to help with visitor confidence and higher conversion rates.

As of today, June 7th, 2012 Google just released the Google Trusted Store program for all merchants in the United States.

We wanted to include initial information about the program:

You will have to make sure that:
– You are an online business in the United States
– You are incorporated
– You have all customer service pages onsite (privacy, contact, shipping, terms, clear phone number and email)
You feel free to submit your shipping and cancellation information to Google
– You have a Google merchant account (Google Base/Shopping Account & Feeds)

Also Google Specifies that you will NOT be able to apply if:
– They are part of marketplace sites and other sites where different stores share a common domain for their store and checkout pages.
– They are unable to add JavaScript to their confirmation pages.
– They are unable to provide daily feeds of shipped and canceled orders.
– They have greater than 50% of total orders shipped without tracking.
– They offer custom and made-to-order products in which average time to ship is greater than 14 days.
– They offer subscription services or future deliveries in which payment is taken in advance.
– They offer direct to store shipments in which customers are not direct recipients of shipment.

Visit Site Google Trusted Store for more information

Google Browser Size Tool

All web designers today must pay attention to additional aspects such as SEO and conversion data.

See Google Browser Size Tool to get a better idea about what users can actually see without scrolling (numbers ofcourse don’t include less space taken from toolbars and funny browser bars)

Oh, users can only see first row of 3 products without scrolling


Advanced Segments Examples in Analytics

Revenue above $400 transaction (Advanced Segment)

See below image on how to setup
Click to Enlarge

First-time buy visits (Advanced Segment)

See below image on how to setup
Click to Enlarge

Return buy visits (Advanced Segment)

See below image on how to setup
Click to Enlarge

More Than 5 Days to Transaction (Advanced Segment)

See below image on how to setup
Click to Enlarge

Mark Google Shopping in Analytics

The following article explains the steps on how to Mark Google Shopping in Analytics for at least currently, Google Analytics does NOT separate organic and shopping traffic. GREAT for ecommerce sites.

How to Mark Google Shopping in Analytics

See Steps Below:

Filter Type:
Custom Filter

Field A -> Extract A:
Campaign Medium

Field B -> Extract B:

Output To -> Constructor:
Campaign Source
google shopping

Field A Required:

Field B Required:

Override Output Field:

Case Sensitive:

That’s it. EASY!

Google Search Operators

The following article explains the use of common search operators that work with Google’s search engine.

Anchor text is text on a web page that serves as the actual link text for another web page. For example, the search “allinanchor: android developer” will return web pages that have links on their own page which include the words android or developer. Do not include any other search operators when using allinanchor:.

Starting your search with allintext: will restrict Google results to those which contain your search term in the text of the web page. It is similar to allinanchor:, but doesn’t restrict the results to only web pages with links that match the search terms.

The title of a web page is the text that is displayed at the top of the browser or is the text that populates a certain tab of a browser. Using this search operator will return web pages that contain the search phrase in the title of the web page.

Using the search operator allinurl: will provide results with the words you specify only in the URL of the returned web results. For example, if you query “allinurl: android seo”, you may see the following web page in your results: URLs frequently use run-together words, but you don’t need to worry about this when using allinurl: because Google will look for your search characters throughout the whole url.

If you include this search operator, Google will restrict Google Groups results to include articles by the author you specify. The author can be a full or partial name or even email address. For example, “android author:john author:doe” will return articles that contain the word “android” with the author John Doe. As another example, “android” will return articles containing “android” by Google will only search exactly what you specify meaning “author: “John Doe”” (with quotes) will not return articles by Doe, John.

The search operator cache: allows you to view a Google-cached copy of a given website as opposed to the current version. NOTE: do not include a space between the operator and URL. Google will highlight any terms on the cached site if you include them after the URL. If you search for “ assault alarm”, you will be taken to the cached version of the site with “assault” and “alarm” highlighted.

Starting your query with “define:” will return definitions from pages on the web for the word that follows. For example, “define: android” returns “(in science fiction) A robot with a human appearance.”

This is an undocumented alias for filetype:.

Including filetype:suffix in your query will restrict results to pages whose names end in suffix. For example, (android developer checklist filetype:pdf) will return Adobe pdf files that match the terms “android,” “developer,” and “checklist.” You can broaden your search by using the OR operator (android developer checklist filetype:pdf OR filetype:doc).

Including group: in your search will restrict Google Groups results to newsgroup articles from certain groups. For example, (nexus group:android.developer.bugs) will return results for “nexus” in the group android.developer.bugs. The query (nexus group:android.developer) will return “nexus” results from the group android.developer.

This is an undocumented alias for info:

Including inanchor: in your query will restrict Google results to pages containing the terms that you specify in the links or anchor text of the page. For example, (android inanchor:development) will return pages with links that include “development” and whose page text contains “android.”

The query info:URL will return some information about the particular webpage that you specify. There must be no space between the operator and the URL.

Including this operator will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, (insubject:”android development”) will return articles that contain the phrase “android development” in the subject. It is equivalent to intitle:.

The query intext:term restricts results to documents containing term in the text of the document. For example, (developer intext:”android”) will return documents that mention the word “android” in the text and “developer” anywhere in the document (text or otherwise).

The query intext:term restricts results to documents containing term in the title. For example, developer intitle:android will return documents that mention the word “android” in their title and mention developer in their text.

If you include inurl: in your query, Google restricts results to documents containing that word in the URL of the website. For example, (inurl:android will return pages on which contain the term “android” in their URL. If you want to search multiple terms in the URL, just use allinurl:.

The search link:URL shows pages that link to that URL. For example, to find pages that link to Astral Web’s home page, type in ( To find links to Astral Web’s home page not on Astral Web’s own site, type (

Including location: in your search on Google News, only articles from the location specified will be returned. For example, (android location:canada) will return articles that match the term “android” from sites in Canada. Two-letter US state abbreviations match individual US states, and two-letter Canadian province abbreviations (like NS for Nova Scotia) also work – although some provinces don’t have many newspapers online, so you may not get many results. Some other two-letter abbreviations – such as UK for the United Kingdom – are also available.

If you include move: in your query, Google will find move-related information. The possibilities are great for the movie: operator. Examples include searching for a movie from which a quote originates, finding the movie in which “Tom Hanks talks to a volleyball” (movie: Tom Hanks talks to a volleyball), and more.

If you start the query with phonebook:, Google shows all public U.S. residence telephone listings (name, address, phone number) for the person you specify. For example, searching (phonebook: John Doe Los Angeles CA) will return phonebook listings for all named John Doe in Los Angeles, CA.

The query related:URL will list web pages that are similar to the web page you specify. For example, will return other websites that deal with search engine optimization (SEO) and other internet services. Don’t include a space between the operator and the term.

If you include this operator, it will restrict Google results to the site or domain you specify. For example, (android will provide all results of “android” on the site specified. You can also specify the domain (android site:gov) which will return all results of “android” on .gov sites. Additionally, you can specify to look everywhere but a specific site (android

If you include the source: operator, Google News will restrict results to articles from the news source with the ID that you specify. For example, (android source: new york times) will return articles mentioning “android” from the source New York Times.

If you enter a query of the word weather with a city or location name, if Google recognizes the location, it will show forecast for that location. Weather is not an advanced operator like the others that are mentioned here.

Htaccess Page Translation

Htaccess Page Translation

Use Google Translate to enable auto translation for foreign speakers to use your site. NOT CLOSE TO PERFECT but a nice feature with htaccess.

Step 1: Add language code to end of URL’s – for example this URL would be

Step 2: Add to htaccess file

Options +FollowSymlinks
RewriteEngine on
RewriteRule ^(.*)-he$$1 [R,NC]
RewriteRule ^(.*)-fr$$1 [R,NC]
RewriteRule ^(.*)-de$$1 [R,NC]
RewriteRule ^(.*)-es$$1 [R,NC]