How to run Analytics Experiments (A/B Testing) on WordPress

In our daily marketing scramble, we many times forget the importance of conversions and conversion rate and only focus on gaining new customerss. Due to this fact, we have setup in our own company a policy of always running tests on our clients’ websites.

a-b-testing-experiments

We have included below a simple step by step guide on how to setup A/B testing using WordPress and Google Analytics Experiments.

Step 1 – Business Goals

a. Think about what are your core conversions are (purchase of product, form filled out, newsletter joined, commented on blog, etc)

b. Define a goal in Analytics
If you have not defined a goal in analytics, see our analytics goals article

Step 2 – Define Experiment

Create variation page in wordpress by visiting the “Pages” -> Add New. Create your new variation page with the specific element you want to test and publish. Try not to test out too many changes on your pages.

add-new-page

* don’t forget to note the live url for later.

url-of-page

Step 3 – Setup Experiment in Analytics

Visit the Behavior -> Experiments page:

behavoir-experiments

a. Enter original page you want to test against (and click on start experiment)

start-experiment

b. Setup settings for Experiment

– name
– objective
– % of traffic to experiment on
– email notifications

step1-experiments

c. Enter URL of Variation Page

* you can add more than one variation if desired
* check previews to make sure you are defining the correct pages

step2-experiments

d. Add code to site pages

step3-experiments

You will need to add the correct analytics code to begin your experiment. Follow the instructions below to proceed:

1. all pages must have analytics tracking code
2. the original page has to include additional code

Use the following format:

<?php if (is_page('') ):?>

<?php endif; ?>

Find the original page. edit the page in wordpress and look at url
“post=x” -> take the number and add to our code:


<?php if (is_page('x') ):?>

<?php endif; ?>

b. go to appearance -> editor -> header.php and paste the code with analytics
extra code right after the <head> tag and click on “update file”.

wordpress appearance editor


<?php if (is_page('') ):?>
xxxxxxxxxxxxxxx
xxxxxxxxxxxxxxx
xxxxxxxxxxxxxxx
<?php endif; ?>

Step 4 – Complete and set experiment live

Verify that you have two check marks underneath “Experiment Code Validation” and click on “start experiment”

step4-experiments

That’s it! Let us know if you have any questions with A/B testing. We’ll be happy to answer your questions.

How to Spot Fraudulent Orders on Ecommerce Site

We have included the 6 most important tips on how to reduce credit card fraud on your ecommerce website. These tips are from a standpoint of AFTER A PURCHASE and how to spot a fraudulent order.

spot-fraud-orders

Tip #1 – Check IP Address

In all popular shopping carts, you will obtain an ip address for each order. You will want to check this ip address and IF the order ip is different from the billing and/or shipping address you will want to raise a flag and check further.

* Tip – Go to: http://www.iplocation.net – search for the ip of order and get location by city & state and compare.

Tip #2 – Different Billing & Shipping Addresses

Although this is a fairly common order, having the billing and shipping addresses being different, you will still want to look into these orders. For example, we do not recall any fraudulent orders from orders that had the same billing and shipping addreses. Note that if a billing and shipping address are in a different state completely than you may want to look at this order more in detail.

Tip #3 – Specific Countries

You will note over time that orders to specific countries have more probability of fraud orders. For example, in our latest project, Venezuela was almost always a fraud order. You may even want to consider banning country ip’s from your site.

Also, you may find specific cities, having more potential for fraud (in our real live example, it was Miami, Florida)

Tip #4 – Search on Google

For flagged orders, you may want to search google or google maps to better understand:

a. if order is to a residential or commercial area
b. if order is to a shipping company

You will also want to search for flagged orders for the address + the term “scam” or “fraud”. In one of our cases where an order was shipped to miami, florida to a shipping company, we found other ecommerce websites having the same fraud orders.

Tip #5 – Call Customers

You may want to have your phone number field in your cart as a mandatory field. If so, call your customer and say thanks for their order. During your call, also pay attention to any flags that may arise. (or if you don’t a hold of customer, please note this.)

Tip #6 – Multiple Orders & Quantity

If you receive multiple separate orders or orders with multiple quantity which is much different from your regular average orders, raise a flag and look into this order carefully.

See our video below:

Contact Form 7 WP – How to Add Event Tracking on New Universal Google Analytics

After searching for about 20 minutes, i could not find any hooks to explain how to track events in analytics for a wordpress site we are using (contact form 7). All you have to do is: 1. Make sure you have the latest google universal analytics code google-analytics-new-code 2. Go to Contact Tab in wordpress Admin contact-tab-form-7 3. Edit your form and scroll to bottom to “Additional Settings” additional-settings Enter the following: on_sent_ok: "ga('send', 'event', 'Contact Form', 'sent');"

100+ SEO List Factors and Tactics Tips

In this article you will be able to find a long list of working strategies for SEO optimization, both with focus on 1) ONSITE and 2) OFFSITE factors.

Okay, Let’s dive into it! (NB: alphabetic order does not signify importance):

Section 1 – Onsite SEO List

 

#1 Coding

 

Flash

A multimedia platform for animation and interactive webpages. We strongly suggest not using flash for search engine reasons. Search engines are still not perfect at reading your content. Flash translates to larger loading times and is problematic from an indexation stand point. What about mobile users which can’t read you? In most cases it’s a no-no.

Tip: Alternative – Learn more about html5

HTML5

 

HTML Text

Refers to the text content on the website. Nowadays, you don’t have to use standard web-only fonts. You can actually embed custom ones. Try to use less heavy loading images for headers, as well as easy indexable html text.

Tip: Read more at Google Webfonts

Google Webfonts

 

Microformats and Rich Snippets

Microformats are simple tags and coding additions to help the search engines understand specific content in an easier way. With microformats, you can enhance your organic search engine result listings. Here’s how: It increases CTR, gains trust and branding for author attributes, as well as highlights your specific content (address, reviews, events, business info, recipes, etc). Great to have!

Tip: Reference Intro to Micrformats & Rich Snippets Testing Tool

Microformats and Rich Snippets

 

Robots.txt

Robots.txt is a simple text file that gives simple instructions to regular crawlers and bots about what pages to visit and avoid (only good bots follow this). Don’t forget to place a robots.txt on your domain’s main directory.

Tip: Reference Robots.txt Checker in Google Webmaster Tools (start here)

Robots.txt

Sitemaps

A sitemap is a list of all of your webpages on your domain, or in a specific area of the website. It can be in an HTML file and/or XML sitemap. We tend to use sitemap.xml on the main domain directory, and then submit it through webmaster tools.

We’ve made it easy to find. Compile sitemaps with this generator tool. Plus don’t forget to submit to search engine webmaster tools sitemaps area.

Sitemap XML

 

URLs

This is the actual website address. Here are the top tips for seo-friendly urls:

1. Create search engine friendly urls (e.g. /local-seo.php,  instead of index.php?q=local-seo) [otherwise known as dynamic vs. static]

2. Try to keep urls without too many subdirectories (do NOT use site.com/product/small/sale/model/23454/)

3. Use a keyword in the url

Tip: Try to stay within a maximum of 3 subdirectories. e.g. site.com/x/y/z/. In most cases you’ll have just 1 or 2.

SEO Friendly URL

 

Website Coding

The method used for coding webpages can help search engines and browsers read your webpages more quickly. Create solid, tableless w3c and css validated codes – for clean simple coding.

Tip: Validate Tools – W3C & CSS. Remember to check your webpages in all types of browsers and devices (e.g. desktop, mobile, tablets). Also, look into responsive design for fitting your site for all devices.

 

#2 Content

 

Blog

A blog is a great way to expand your business. It’s a more personal way to get your message across, plus it creates new content that search engines look for. Setting up a regular schedule for content updates on your blog is also an ideal way to get more out of your business online.

Tip: Write about your expanded niche, not just your [buy keyword]. Use UberSuggest for a great start on topics.

 

Content

Write for the USER. period! Think about ideas such as:

How can I help my potential client understand me better?

How can I make an easier checkout process?

How can I setup how-tos, an FAQ, contact me, find simple ways to solve problems, and learn simplified and detailed descriptions of what I’m selling.

Tip: Publish your most frequent customer questions on an easy-to- find FAQ page, and write detailed product descriptions so that the consumer can feel more informed and confident about making a purchase.

 

Duplicate Content

Create unique content on your website. Duplicate content issues should be seen as:

– Domain to Domain Duplicate Content – Make sure you create unique site descriptions and content, as well as product descriptions.

Tip: When selling products, gain extra value by creating unique product descriptions, which will make you stand out from 90% of your competition. This is especially true if the competition entails  brand names as well as user-generated content

– Page to Page Duplicate Content – Ensure that you’re not using the same word for word content from page to page, or just switching only a few terms.

Tip: Check duplicate content with CopyScape

 

Emphasis Tags

Use bold, italic, and large headers (h1..h5) where needed, in order to emphasize to your visitors that these are important ideas. These fonts also create dividers between themes.

Tip: Use <h1> tags for your main theme in each page.

Emphasis Tags

 

Formats of Files

Try to create additional content in formats other than HTML or regular text. Instead write the content, then link to them from content pages  such as xls, doc, PDF, video, text, HTML, php, Google docs, maps, XML, etc.

 

Images

Use visually bright imagery to help the site. Don’t neglect the load speed, but use images to help make the content stand out. Don’t forget to use alt tags and show multiple images, angles and types for products.

Tip: Compress images with Smushit

 

Glossary

Create important glossary pages for your business.

 

Meta Tags

Meta Tags are here to present information to the search engines. Create unique meta descriptions and keywords for EACH page

Tip: Add social meta tags as well

Facebook – Open Graph Tags (see step 2)

Google + – Snippet

Meta Tags

 

Outgoing Links

Don’t be afraid to link out to relevant resources. Also, don’t “nofollow” them. If they’re important, link out.

Tip: A few great examples are your niche associations, Chamber of Commerce sites, relevant resources, awards, etc.

 

Resource and Informational Pages

Write more in-depth informational content. We love how tos and informational pages that don’t directly sell your product. These help with “gaining trust”, providing help, as well as adding targeted long tail keywords.

 

Testimonials and Trust Logos

It is hard enough to get visitors to your site. When they arrive, show off your accomplishments in order to gain more trust and higher conversions. Don’t be afraid to showcase them in prominent areas on the site, not just on the footer pages.

For example – SSL security seal, trade organization seals, privacy policy info, certifications, license #(where applicable), BBB, link to your Yelp and other review sites, in addition to short and detailed testimonials. See Kissmetrics article for a great example.

Recommend it

 

Title Tag

This is one of the most important factors on-page. Use it wisely, and try to use 2 max terms/themes in the title tag.

Title Tags

 

User Generated Content (UGC)

The more unique and relevant new content you can get, the better (in most cases). Encourage user reviews, comments, and a community on your site.

Tip: Absolutely love thinkgeek.com’s video uploads of users with products, not just there text comments.

 

#3 Other

 

3 Clicks Away (Site architecture)

Make it easy for visitors to find their way on your site. Enable the user to find all of your content in up to 3 clicks away (max). For example – Homepage -> Category Page -> (sub-page) -> product page.

 

301

301 is a response code referring to a permanent redirect. Use this to redirect from one page to another (or site, subdirectory, etc).

301 redirects help maintain search engine valuables on a new page from a redirected page. 301 redirects can be made directly from scripts PHP for example, or from your htaccess file.

Tip #1: Look at your webmaster tools data for errors and 301 missing relevant pages to find the most relevant ones, not just to your homepage.

Tip #2: Always use the server header tool to verify newly created 301s.

Verify 301 Redirect

 

Breadcrumbs

Breadcrumbs are an extra navigational linking tool to help the user move around the site. It’s typically seen more for eCommerce sites, but it can be helpful for navigation and SEO as well.

Navigation Breadcrumbs

 

Contact and About Us Pages

Don’t make your users look for your information. If you have a phone number, place it on top of your pages. Ensure that your contact page is easy-to-use, and that it has direct info to get in touch. If you use a contact form, let the fields be minimal. Plus, be sure to either send a follow-up email response, or a short confirmation message.

For offline stores, use an easy navigation map.

Tip: Store Locators – when using a search box for zip codes for example, don’t show the entire county. Instead, try to help the user do as little work as possible to find you.

Tip 2: Use microformats for contact and address information, see this.

 

Diagnosis Tools

When evaluating your website, in addition to your own checklist, try using external tools to help you find supplemental information.

Tip: For example, you can use WooRank or UserTesting.com

 

Domain Registration Period and Matching Address for Local SEO

Register your domain for 10 years and you won’t have to think about it mid-year. Also, for local SEO purposes, try to have your exact address in  the whois information.

Whois Domain Information

 

Goals

What is the goal of your website and its specific pages? Figure these out, then setup Google analytics tracking and goals.

Tip: Learn about funnel visualization, contact form tracking, eCommerce cart tagging of sales, etc.

 

Keyword Research

One of the most important first steps to every business. Don’t forget the (hopefully) less competitive long-tail keywords.

Tip: If you’re beginning a new website, try to setup a paid PPC Adwords campaign with a few hundred dollars+. This helps you to test out your audience, landing pages, and you’ll get a more detailed list of keywords and traffic possibilities. (Go to Adwords, “keyword” tab, and click on the “keyword details” button for a more accurate list of exact matches, numbers, and conversions)

 

Languages and Countries

Can you serve customers in countries and languages other than your own?

Tip: This is a frequently missed opportunity for many businesses, due to the lower competition.

 

Local SEO

Tips:

– Make sure that you have your full address, business name, email and phone number on all pages in HTML text

– Use microformats for business information

– Make sure your contact page’s title tag has your main keyword, plus the city location

– Try to include a Google map in your contact page

– Include on page(s), the cities you serve, as well as the zip codes

– Try to interlink some pages with “location/city” keyword

– Link to your Google places/Google+ page

– Write about local information in your blog

 

Longtail Pages and Info

Don’t be afraid to create additional pages that link back to the main pages.

Tip: Try to create subcategories with colors, types, etc. Use ubersuggest for some ideas

 

Number of Links On Page

Think about your user. Try to create ease of navigation and don’t stuff links everywhere. Aim for less than 100 per page at most.

 

Number of Pages + Indexed vs. Actual Number

A simple task is to verify correct site architecture, and that all pages are being indexed by the search engines. Try to search “site:domain.com” and compare the actual numbers.

 

Search On Site

In many cases, a search box with search results about products and information about your site can be very helpful for the user.

Tip: Capture search queries in Google analytics or in your own way to help with navigation improvement on site.

For example, if you see a popular search of “search.php?search=upc432”, and you don’t have an easy way to find this product# upc432, then adjustments need to be made.

In another instance, if users are searching for a “brown x”, and it’s on page 3 of category y, then you might want to sort this and place it on page 1.

 

Setup Analytics Goals, Webmaster Tools for Yahoo, Bing and Google

These are simple additions for any website. Install simple and custom analytics (including goals and eCommerce where applicable). Also connect with Bing and Google Webmaster Tools.

Tip: Make sure you have alerts for traffic decline, spikes, as well as  email alerts from webmaster tools.

 

Social Sharing on Pages

Today, it’s simple to understand  the power of social media. Millions are using it, plus these tools make it easy to share each and every page, product, image, etc.

Tip: For simple implementation, use tools like sharethis

 

Security

Monitor your website for potential hacks and unwanted coding. In addition, keep all software up-to-date and write secure coding.

Tip:

– Use Google alerts for your website and add terms such as “viagra” to alert you of any hacks

– File permissions (make readable files where possible)

– Always verify user-generated content and form input

– Setup email alerts on webmaster tools

 

Too Many Themes and Keywords on a Single Page

Don’t place too many keywords on a specific page. This is counterproductive for rankings. Instead, separate themes and interlink.

 

Top of Pages

Always place the most important content on the top of your pages. The less the user needs to scroll, the better.

 

User Focus

Create your website for your user. Don’t forget about conversion rates. After all, Search Engine Robots and Crawlers still don’t have credit cards, but people do! (as of November 2012).

 

Web Design

Up-to-date design with great navigation helps the user feel comfortable on your site. If ads are used, make these minimal and differentiate them from the content. Remember Panda?

 

#4 Server and Technology

 

404

Create helpful error and missing landing pages with navigation to help users find their way.

Tip: Track with server side coding the 404 landing pages, and fix them as soon as you can. You might be able to 301 some incoming links and gain “seo fruit juice”.

404 error page

 

Article Creation (use ubersuggest)

Look for great topics for content on your site and blog. Don’t forget FAQs, and user suggestions & questions.

 

Author Attribute

Enhance your specific pages (blog in most cases) with the author attribute microdata.

Tip: Read more about author attribute and Google plus.

Microformats and Rich Snippets

 

Mobile

Don’t forget about mobile. Users should be able to use your site on smartphones and tablets.

Read more about responsive design

 

Site Speed & Caching

Make sure your site loads quickly and easily.

Tip: Use gtmetrix to diagnose your site and Yahoo’s smush it for  lossless compression of images. (caching, gzip, minimize requests in scripts and css, cdn, htaccess, …)

Site Speed

 

SSL

Don’t forget to load all secure pages with SSL.

Tip: Check in browsers that all elements on a secure page loads -with all secure elements. Use relative urls and load all images, JavaScript, and CSS in HTTPS.

Don’t be afraid to show your users the SSL badges. This signifies that  their information is secure on your site.

 

Type of Server

What type of server are you using (Linux or Windows)? And what strengths do each have? Is it a shared hosting account? Do you have thousands of sites on the same server?

Tip: Don’t be shy. Invest in a better server. We like Media Temple hosting

 

WWW to Non (or opposite – be consistent)

301 redirect subdomains. Keep your url structure the same, and minimize duplicate content.

WWW redirect


Section 2 – Offsite SEO List

 

#1 Blog

 

Blog

Create relevant and updated content on your blog. A blog will help with many of the strategies found above and below this article including blog directories, link building with content, getting the community to connect with you via comments, and more personal writing. Schedule and run a consistent content creation strategy for your blog.

Tip: Use WordPress on your own domain (sudirectory not subdomain) and its great custom functionality. Start with:

SEO plugins

Add ping servers in your settings of WordPress admin area

– Setup SEO Friendly URLS with permalinks

– Design your blog with custom themes

– Always use the latest version of WordPress

 

#2 Competitor Research

 

Know Your Competition

It’s a very important component of doing business. Know who your competition is and why the top competitors are so prominent online. Also, take note of their link building strategies, content, site architecture and coding.

Tip: Use tools such as:

-Businessname -site:businesscompetition.com)

– Use Raven’s link pullout of your competition

– Analyze their PPC creative ads

– Where are they getting press from?

 

#3 Content

 

How Tos and Tutorials

Creating easy-to-consume, educational, and problem-solving content is one of our favorites. Don’t just sell your product, but expand upon it. Show the reasons why you’re a leader in your industry. You should know it all, because this helps to gain trust, as well as answer any questions your potential customers have.

Tip: Blog and add to the FAQ all customers’ emails and contact form questions. If one customer asked it, then there are many out there that have not asked you about it (yet).

How to's

 

Wikipedia Content

A great way to enhance Wikipedia is by adding relevant , not already specified content to existing pages. It’s a no-follow link, but still great for actual traffic.

Tip:

Step 1: Find your relevant page(s) you want to add content to

Step 2: Find what’s missing and write a detailed article about the topic on YOUR website

Step 3: Add unique content to Wikipedia page, and link to your expanded version in the references or external links section.

* only add value content that does not exist

 

#4 Directories

 

1800 directories

Submit your toll-free number to directories and get more mentions online.

Tip: Try internet toll free

 

411 Directory and Company Directory Submission

Submit your business to local Yellow Pages, City Directories and 411 sites that mention your business name, address, phone, and of course, your website. Great for Local SEO!

Tip: Start with this guide

 

Article Directories

Submit unique and great articles to article directories.

Tip: Submit articles to ezinearticles, goarticles and c’mon, don’t use the same article, spin it, or submit it on multiple sites.

 

BBB

The Better Business Bureau provides a paid way to get more trust and a nice mention.

Embed their badge on your site. See BBB

 

Blog Directories

Once you have an established blog with great content, submit your blog to known blog directories

Tip: Start with this list

 

Chamber of Commerce

Submit your site to your local chamber of commerce directory. Especially good for Local SEO and a trustworthy link.

Tip: Make sure that your submission will be placed on a public online url that the search engines can read as well. Also, submit to ChamberofCommerce.com.

CSS DIRECTORIES (+HTML5)

Submit your amazing website design and valid w3c sites to showcase your site. You’ll achieve good traffic and good links.

Tip: Start with CSS Drive, CSS Showcase and The CSS Gallery List

 

Designer Directories

Submit your site and showcase your unique web design for great links.

Tip: Start submission at dribble

 

Green Directories

This is another great way to submit your company and stand out. Are you an internet only company? If so, you’re probably pretty green. Do you hire remote workers? This is green as well.

Tip: Try to submit to Green America and GBB

 

Logo Design Directories

Submit your logo to logo directories. This showcases your logo and helps you receive quality links.

Try to submit to: Creattica

 

LGBT Directories

Why wouldn’t you be LGBT friendly? We’re living in a modern world. Thinking outside the box is great for untapped mentions and linking opportunities.

Tip: Try to submit to Go Q Notes

 

Mobile App Directories

Create a mobile app (android + amazon android, ios, windows, html5 apps) and submit to relevant directories as well as the main app stores.

 

Niche Specific Directories

VERY IMPORTANT – relevance is king in link building, so try to get those relevant directory mentions (and ones that have traffic). While there’s a heated debate about how worthwhile directory submissions are, we still strongly believe in top niche directories.

Tip: Search in Google for [keyword] directory

 

Non English Directories

Does your site support multiple languages?

 

Non US Directories

Does your site service multiple countries? Do you have your domain name / business with other country codes?

 

Podcast Directories

Create a podcast. It could go flying sky high.
Favorite (a little unrelated to SEO) – Joe Rogan Podcast

Tip: Submit to iTunes, use ustream, and offer it on your own website.

 

RSS Directories

Submit your Blog to RSS directories and Feeds

Tip: Submit from this list.

 

Theme Template Directories

Create unique theme/designs and give them away for free. Don’t forget to add your link on the designs, but please be careful on how you use this tactic. It can be problematic.

 

Web 2.0 Submissions

Submit your site to web 2.0 Sites

Tip: Try to submit to: Go 2 Web 2.0

 

Web Directories (free and paid)

A general web directory submission is important as well. However,  don’t focus on the quantity, but the quality instead.

Tip: Best paid directories – Yahoo directory, BOTW and Joeant

 

#5 EDU and GOV

 

Coupons & Promotions

Give coupons and promotion for specific niche audiences, such as university students and the military to help gain exposure. Get edu links and promotions for those who might need it (students for example).

Tip: Search on Google for “submit employee discount site:.edu”

Coupons

 

Guides and Data

Create educational or informational guides to target those looking for specific edu and gov resources. Offer a way for users to easily contact these departments.

 

#6 Giveaway Stuff

 

Coupons

Setup coupons and promotions and submit them to relevant coupon sites, such as Retail Me Not

Tip: Create a coupons/promotions page on your own domain and try to rank for “company coupons,  so you can easily control what you’re trying to push.

 

Craigslist

Post craigslist ads and give away free services, time, and help in exchange for a link.

 

Contest Giveaways (giving and entering especially video and writing ones)

Host contests and giveaways and promote them on mom blogs and giveaway sites.

Tip: Start with this giveaways list

 

Donate

Give money and/or time to non-profit, university causes, sponsor a little league team, kick starter project, etc.

Tip: Try to see if the organization’s website includes a donor area, or look for a specific causes that gives sponsors an online notice.

 

Embeddable Tools

Create free tools, widgets, gadgets, and calculators that enable users to embed them on their own website.

Tip: Make the copy and paste code steps very easy. Enable customization of colors and sizes.

Embed Tools

 

Free Data

Create and giveaway free data, charts, images, infographics, and open source projects.

 

Give To Students

Give your time, expertise, and services, in exchange for a mention on their personal edu homepage.

 

Helping Webmasters and Giving Free Time

Look for bugs and help with coding, writing services, or whatever you can. (e.g. bugs, broken links, free work, copywriting, logo design, etc)

 

Icon Sets

Provide free icon sets for website owners to use. You’ll get some mentions.

Tip: Try to contact smashingmagazine, and select “want to release a freebie” when contacting them.

 

Products to Bloggers

Giveaway products to bloggers in exchange for honest reviews and mentions to their readers.

 

Submit an App

(WordPress plugins, themes, Drupal, Chrome extensions, Firefox plugin, Joomla, etc)

 

#7 Guest Blogging

 

Guest Posting

Share your expertise in the field and get more acknowledgement that you’re the king/queen in your niche. Great for traffic, exposure and new links.

Tip: Start with the following tips:

1. Google Search – “keyword “submit a guest post”

keyword “guest post”

keyword “guest post by”

keyword “accepting guest posts”

keyword “guest post guidelines”

2. My Guest Blog

3. Also check out HARO

 

#8 Images

 

Google Search to Find Others Using Your Images

Use Google image search by url to find websites that are using your images without permissions. If it turns out they are, request either links or that the image is removed.

Image Search

 

Infographic Submission

Create graphical representations of data and submit them.

Tip: Don’t forget to watermark your infographic, reference submission sites at Seer’s Infographics Post, and use the Google search to find others using your images without credit.

Infographics

 

Turning Text Content and Data Into Images (use graphs)

This is similar to the infographic creation. However, instead of creating beautiful images, think about other file types (excel sheets, Google docs, PDF’s, etc.). Don’t forget to create a hyperlink in each of these documents back to your site and try Google Charts.

 

#9 Local SEO

Don’t forget to get mentions of your business name, entire address, phone number and link/s.

 

Chamber of Commerce

[wanted to mention again in article] Submit your site to your local chamber of commerce directory. Especially good for Local SEO and a trustworthy link.

Tip: Make sure that your submission will be placed on a public online url that the search engines can read as well. Also, submit to ChamberofCommerce.com.

 

Certification Listings

Get certified in your niche, and get listed in directories of top organizations as well as show off your trust logos.

 

City Websites

Get mentioned in your city’s website or website. Local [city] information. For example – losangeles.com

 

Conferences

Get credit for speaking at conferences or other educational talks. Don’t forget to mention your website plus social information. Also, place your information on all slideshows and data you give away.

 

Donations (local or nationwide businesses, non-profits, etc)

Donating to your local city businesses with a visible mention of your business information will help to tremendously boost local SEO rankings.

 

EDU

Give away free time, data, or funds to local universities in exchange for mentions.

 

Interview Authority in Niche

Be active in your community and get to know them. You’ll start to make connections and be able to learn from each other.You might even get to publish some of that information online.

Tip: OR write an article that mentions an authority, and let them know about it.

 

Local News Sites and Newspapers

Submit your local news and PR to local newspapers. For example – La Times Store Submit

Tip: Also try local radio stations with relevant information and NPR

 

Local University Pages (discounts, resource pages)

Create promotions and/or resource pages and contact your city’s universities.

 

#10 Other

 

Alerts

Setup alerts on Google Alerts and Twitter to help with your SEO benefits.

Tip:

1. Setup Google Alerts to monitor your site for hacks. Try to use terms such as viagra site:yourdomain.com

2. Setup Google Alerts to view new mentions of your competitors.”competitor business -site:competitorwebsite.com”

3. Setup Twitter Alerts for monitoring mentions of your company as well as potential customers searches.

4. Setup Google Alerts to monitor new mentions. Check out the ones that don’t link to you, but mention you and ask the webmaster for a link.

 

Associations and Organizations

Register for your niche’s known associations and organizations and get amazing mentions.

 

Badges

Setup user badges with embeddable information.

 

Be Yourself and Do What YOU Love

Just kick ass and push forward with the tasks and projects that you love. They will shine through!

 

Bio Mentions

Setup all of your profile bio with a unified profile image, as well as try to always fill out as much information. Always mention your website and social profile URLs.

 

Brand Mentions Without Link

Setup Google Alerts or randomly search “brand name” to monitor new mentions. Check out the ones that don’t link to you but mention you and ask the webmaster for a link.

 

Browser Extensions

Create Browser extensions in Chrome and Firefox.

 

Build Links That Link to Your Links

Do link building for links that point to you.

Tip: On guest posts try (not on your domain), try to reference an article that has a link to you (if applicable)

 

Build Links on Sites and Pages That Actually Get Traffic

A point that we strongly believe in. Don’t always rely on a link, but try to get links that will get you traffic first. Search engines will value these links more.

 

Calls – Make Phone Calls!

Get off your butt and do something physical. Don’t be afraid to call and be personal.

 

Certification

Get certified in your niche and get listed in the directories of top organizations. Also, show off your trust logos.

We got mentions on
Astral Web Certified Adwords Partner

 

Consistency, Hard Work and Patience

SEO is not a quick in and out project. Establishing trust with the search engines and your clients takes time. Make sure you give yourself good feedback and keep on pushing forward.

 

Data Distribution

Feed your business information to major data distribution companies that provide many local sites such as Citysearch, Yelp and even Google information.

Tip: Start with:

My Business Listing by Acxiom

Infousa

Express Data USA

Universal Business Listing (UBL)

Localeze

 

Docs

Share your documents and other formats online, and try to include links in your documents for more expanded information on your website.

Tips: Start with:

Google Docs

DocsToc

SlideShare

Scribd

 

Hire Others to Help

Don’t try to do everything yourself. Find the right help and don’t be afraid to ask questions.

 

Leveraging Existing and Old Opportunities, Clients and Relationships

Don’t forget about your existing clients, friends, connections and family. They can help tremendously.

 

PPC

Buying traffic in the SEO world is definitely not degrading. Pay Per Click for instance can help with many aspects such as user trends, refining keywords, research, and helping to promote great content you’ve written.

 

Profile Links and Signature Links (fill out as much relevant info as possible, plus consistent images)

Setup all of your profile bio with a unified profile image as well as try to always fill out as much information. Plus always mention your website and social profile URLs.

 

Quick Links

This is an easy way to get low quality (if at all) links.

Tip: Search for whois domain scanners and rating of websites. There are hundreds of them, just search online for inurl:”competitorwebsitename.com” ( for example DomainTool, Worth of Web, Webstatsdomain)

 

Social Sharing

Don’t forget about word-of-mouth, social sharing, and social link signals. Always make your content easy to share.

 

Tips for Search Terms to Use for Link Building

Tip: See example at:

– submit news site:example.com

– contact editors site:example.com

– send press release site:example.com

– submit press release site:example.com

– business owners site:example.com

– list your business site:example.com

– claim your business site:example.com

– contact us site:example.com (and look for editor submissions, news ideas, local ..)

– about us site:example.com (and look for editor submissions, news ideas, local .)

– submission(s) page site:example.com

– product submissions site:example.com (for ecommerce sites)

– submit article(s) site:example.com

– wish to contribute site:example.com

– familiarizing yourself with example.com

– familiarize yourself site:example.com

– employee discounts site:.edu

– employee discounts site:.edu submit

– student discount site:.edu

– vendor enroll discount OR discounts site:.edu

– “If you are a vendor”

– submit inurl:vendor

– [keyword] -“This thread is closed to new comments.” site:http://ask.metafilter.com

– “list your business”

– “add your [keyword]”

 

#11 PR

 

Connect with Journalists

Tip: See the following:

HARO

Long list

 

Press Release Submission

Submit your press releases and news updates online.

Tip: Start with:

PRWeb
PrNewsWire

 

#12 Social

 

Blog Commenting

Add interesting comments and expand upon blog post information. And don’t spam!

Blog Commenting

 

Forum Posting

Help others on online forums of your niche.

 

Pay by Tweet

An interesting concept to give stuff away for free (moneywise) in exchange for a tweet. Pay with a Tweet

 

Q&A Sites

Answer questions and help out the community.

Tip: Start with:

Yahoo Answers

Quora

 

Social Bookmarking

Get traffic and mentions of your great content on social bookmarking sites such as stumbleupon and reddit.

 

Twitter

Connect with others on this amazing platform!

 

Twitter Search

Use search.twitter.com to find potential new clients and people to connect with. One of our favorite tools online. Period!

 

#13 Video

 

Video Content

Create video content, open profiles, and submit your great videos online, plus fill out profiles carefully.

Tip: Submit your videos to:

YouTube

Vimeo

 

Inspirations and Thanks!

 

See below people and stuff we like! (in no particular order)

David Mihm – For amazing Local SEO insight.

Rand Fishkin and SEOMOZ – For great content and setting many SEO examples.

SEO Point Blank – For amazing blog posts.

Joe Rogan – For always being 100% truthful andhis amazing podcasts.

SearchEngineLand – For interesting SEO blog posts.

Raven Tools – For a nice set of tools (ranking reports, link pullouts)

Asana – For a simple and amazing project and task management system.

Twitter and Twitter Search – All-over awesome way to connect with others.

Google Testing Tool and Microformats – Important tool

Gary Vaynerchuk – For being inspirational

Map Maker – Help with Local SEO

Google Webmaster Tools – Important

Google Analytics – Important, especially when we setup custom goals and tracking.

Girit Tech – Partner for web development and a great friend.

How to Solve the Warning: date() [function.date]:

If you have received a top page error similiar to the below, here’s how you correct it.

Warning: date() [function.date]: It is not safe to rely on the system’s timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier.

OPTION 1 – PHP.Ini – Define Server Timezone

Add this to top of your root domain php.ini file.

php_value date.timezone “America/Los_Angeles”


OPTION 2 – Inside PHP Files (you will need to set this for ALL php files (not recommended in most cases)

<?php
date_default_timezone_set(‘America/Los_Angeles’);
?>


* List of all support timezones

Africa/Abidjan
Africa/Accra
Africa/Addis_Ababa
Africa/Algiers
Africa/Asmara

Africa/Asmera
Africa/Bamako
Africa/Bangui
Africa/Banjul
Africa/Bissau

Africa/Blantyre
Africa/Brazzaville
Africa/Bujumbura
Africa/Cairo
Africa/Casablanca

Africa/Ceuta
Africa/Conakry
Africa/Dakar
Africa/Dar_es_Salaam
Africa/Djibouti

Africa/Douala
Africa/El_Aaiun
Africa/Freetown
Africa/Gaborone
Africa/Harare

Africa/Johannesburg
Africa/Juba
Africa/Kampala
Africa/Khartoum
Africa/Kigali

Africa/Kinshasa
Africa/Lagos
Africa/Libreville
Africa/Lome
Africa/Luanda

Africa/Lubumbashi
Africa/Lusaka
Africa/Malabo
Africa/Maputo
Africa/Maseru

Africa/Mbabane
Africa/Mogadishu
Africa/Monrovia
Africa/Nairobi
Africa/Ndjamena

Africa/Niamey
Africa/Nouakchott
Africa/Ouagadougou
Africa/Porto-Novo
Africa/Sao_Tome

Africa/Timbuktu
Africa/Tripoli
Africa/Tunis
Africa/Windhoek

America/Adak
America/Anchorage
America/Anguilla
America/Antigua
America/Araguaina

America/Argentina/Buenos_Aires
America/Argentina/Catamarca
America/Argentina/ComodRivadavia
America/Argentina/Cordoba
America/Argentina/Jujuy

America/Argentina/La_Rioja
America/Argentina/Mendoza
America/Argentina/Rio_Gallegos
America/Argentina/Salta
America/Argentina/San_Juan

America/Argentina/San_Luis
America/Argentina/Tucuman
America/Argentina/Ushuaia
America/Aruba
America/Asuncion

America/Atikokan
America/Atka
America/Bahia
America/Bahia_Banderas
America/Barbados

America/Belem
America/Belize
America/Blanc-Sablon
America/Boa_Vista
America/Bogota

America/Boise
America/Buenos_Aires
America/Cambridge_Bay
America/Campo_Grande
America/Cancun

America/Caracas
America/Catamarca
America/Cayenne
America/Cayman
America/Chicago

America/Chihuahua
America/Coral_Harbour
America/Cordoba
America/Costa_Rica
America/Creston

America/Cuiaba
America/Curacao
America/Danmarkshavn
America/Dawson
America/Dawson_Creek

America/Denver
America/Detroit
America/Dominica
America/Edmonton
America/Eirunepe

America/El_Salvador
America/Ensenada
America/Fort_Wayne
America/Fortaleza
America/Glace_Bay

America/Godthab
America/Goose_Bay
America/Grand_Turk
America/Grenada
America/Guadeloupe

America/Guatemala
America/Guayaquil
America/Guyana
America/Halifax
America/Havana

America/Hermosillo
America/Indiana/Indianapolis
America/Indiana/Knox
America/Indiana/Marengo
America/Indiana/Petersburg

America/Indiana/Tell_City
America/Indiana/Vevay
America/Indiana/Vincennes
America/Indiana/Winamac
America/Indianapolis

America/Inuvik
America/Iqaluit
America/Jamaica
America/Jujuy
America/Juneau

America/Kentucky/Louisville
America/Kentucky/Monticello
America/Knox_IN
America/Kralendijk
America/La_Paz

America/Lima
America/Los_Angeles
America/Louisville
America/Lower_Princes
America/Maceio

America/Managua
America/Manaus
America/Marigot
America/Martinique
America/Matamoros

America/Mazatlan
America/Mendoza
America/Menominee
America/Merida
America/Metlakatla

America/Mexico_City
America/Miquelon
America/Moncton
America/Monterrey
America/Montevideo

America/Montreal
America/Montserrat
America/Nassau
America/New_York
America/Nipigon

America/Nome
America/Noronha
America/North_Dakota/Beulah
America/North_Dakota/Center
America/North_Dakota/New_Salem

America/Ojinaga
America/Panama
America/Pangnirtung
America/Paramaribo
America/Phoenix

America/Port-au-Prince
America/Port_of_Spain
America/Porto_Acre
America/Porto_Velho
America/Puerto_Rico

America/Rainy_River
America/Rankin_Inlet
America/Recife
America/Regina
America/Resolute

America/Rio_Branco
America/Rosario
America/Santa_Isabel
America/Santarem
America/Santiago

America/Santo_Domingo
America/Sao_Paulo
America/Scoresbysund
America/Shiprock
America/Sitka

America/St_Barthelemy
America/St_Johns
America/St_Kitts
America/St_Lucia
America/St_Thomas

America/St_Vincent
America/Swift_Current
America/Tegucigalpa
America/Thule
America/Thunder_Bay

America/Tijuana
America/Toronto
America/Tortola
America/Vancouver
America/Virgin

America/Whitehorse
America/Winnipeg
America/Yakutat
America/Yellowknife

Antarctica/Casey
Antarctica/Davis
Antarctica/DumontDUrville
Antarctica/Macquarie
Antarctica/Mawson

Antarctica/McMurdo
Antarctica/Palmer
Antarctica/Rothera
Antarctica/South_Pole
Antarctica/Syowa

Antarctica/Vostok

Arctic/Longyearbyen

Asia/Aden
Asia/Almaty
Asia/Amman
Asia/Anadyr
Asia/Aqtau

Asia/Aqtobe
Asia/Ashgabat
Asia/Ashkhabad
Asia/Baghdad
Asia/Bahrain

Asia/Baku
Asia/Bangkok
Asia/Beirut
Asia/Bishkek
Asia/Brunei

Asia/Calcutta
Asia/Choibalsan
Asia/Chongqing
Asia/Chungking
Asia/Colombo

Asia/Dacca
Asia/Damascus
Asia/Dhaka
Asia/Dili
Asia/Dubai

Asia/Dushanbe
Asia/Gaza
Asia/Harbin
Asia/Hebron
Asia/Ho_Chi_Minh

Asia/Hong_Kong
Asia/Hovd
Asia/Irkutsk
Asia/Istanbul
Asia/Jakarta

Asia/Jayapura
Asia/Jerusalem
Asia/Kabul
Asia/Kamchatka
Asia/Karachi

Asia/Kashgar
Asia/Kathmandu
Asia/Katmandu
Asia/Kolkata
Asia/Krasnoyarsk

Asia/Kuala_Lumpur
Asia/Kuching
Asia/Kuwait
Asia/Macao
Asia/Macau

Asia/Magadan
Asia/Makassar
Asia/Manila
Asia/Muscat
Asia/Nicosia

Asia/Novokuznetsk
Asia/Novosibirsk
Asia/Omsk
Asia/Oral
Asia/Phnom_Penh

Asia/Pontianak
Asia/Pyongyang
Asia/Qatar
Asia/Qyzylorda
Asia/Rangoon

Asia/Riyadh
Asia/Saigon
Asia/Sakhalin
Asia/Samarkand
Asia/Seoul

Asia/Shanghai
Asia/Singapore
Asia/Taipei
Asia/Tashkent
Asia/Tbilisi

Asia/Tehran
Asia/Tel_Aviv
Asia/Thimbu
Asia/Thimphu
Asia/Tokyo

Asia/Ujung_Pandang
Asia/Ulaanbaatar
Asia/Ulan_Bator
Asia/Urumqi
Asia/Vientiane

Asia/Vladivostok
Asia/Yakutsk
Asia/Yekaterinburg
Asia/Yerevan

Atlantic/Azores
Atlantic/Bermuda
Atlantic/Canary
Atlantic/Cape_Verde
Atlantic/Faeroe

Atlantic/Faroe
Atlantic/Jan_Mayen
Atlantic/Madeira
Atlantic/Reykjavik
Atlantic/South_Georgia

Atlantic/St_Helena
Atlantic/Stanley

Australia/ACT
Australia/Adelaide
Australia/Brisbane
Australia/Broken_Hill
Australia/Canberra

Australia/Currie
Australia/Darwin
Australia/Eucla
Australia/Hobart
Australia/LHI

Australia/Lindeman
Australia/Lord_Howe
Australia/Melbourne
Australia/North
Australia/NSW

Australia/Perth
Australia/Queensland
Australia/South
Australia/Sydney
Australia/Tasmania

Australia/Victoria
Australia/West
Australia/Yancowinna

Europe/Amsterdam
Europe/Andorra
Europe/Athens
Europe/Belfast
Europe/Belgrade

Europe/Berlin
Europe/Bratislava
Europe/Brussels
Europe/Bucharest
Europe/Budapest

Europe/Chisinau
Europe/Copenhagen
Europe/Dublin
Europe/Gibraltar
Europe/Guernsey

Europe/Helsinki
Europe/Isle_of_Man
Europe/Istanbul
Europe/Jersey
Europe/Kaliningrad

Europe/Kiev
Europe/Lisbon
Europe/Ljubljana
Europe/London
Europe/Luxembourg

Europe/Madrid
Europe/Malta
Europe/Mariehamn
Europe/Minsk
Europe/Monaco

Europe/Moscow
Europe/Nicosia
Europe/Oslo
Europe/Paris
Europe/Podgorica

Europe/Prague
Europe/Riga
Europe/Rome
Europe/Samara
Europe/San_Marino

Europe/Sarajevo
Europe/Simferopol
Europe/Skopje
Europe/Sofia
Europe/Stockholm

Europe/Tallinn
Europe/Tirane
Europe/Tiraspol
Europe/Uzhgorod
Europe/Vaduz

Europe/Vatican
Europe/Vienna
Europe/Vilnius
Europe/Volgograd
Europe/Warsaw

Europe/Zagreb
Europe/Zaporozhye
Europe/Zurich

Indian/Antananarivo
Indian/Chagos
Indian/Christmas
Indian/Cocos
Indian/Comoro

Indian/Kerguelen
Indian/Mahe
Indian/Maldives
Indian/Mauritius
Indian/Mayotte

Indian/Reunion

Pacific/Apia
Pacific/Auckland
Pacific/Chatham
Pacific/Chuuk
Pacific/Easter

Pacific/Efate
Pacific/Enderbury
Pacific/Fakaofo
Pacific/Fiji
Pacific/Funafuti

Pacific/Galapagos
Pacific/Gambier
Pacific/Guadalcanal
Pacific/Guam
Pacific/Honolulu

Pacific/Johnston
Pacific/Kiritimati
Pacific/Kosrae
Pacific/Kwajalein
Pacific/Majuro

Pacific/Marquesas
Pacific/Midway
Pacific/Nauru
Pacific/Niue
Pacific/Norfolk

Pacific/Noumea
Pacific/Pago_Pago
Pacific/Palau
Pacific/Pitcairn
Pacific/Pohnpei

Pacific/Ponape
Pacific/Port_Moresby
Pacific/Rarotonga
Pacific/Saipan
Pacific/Samoa

Pacific/Tahiti
Pacific/Tarawa
Pacific/Tongatapu
Pacific/Truk
Pacific/Wake

Pacific/Wallis
Pacific/Yap

Brazil/Acre
Brazil/DeNoronha
Brazil/East
Brazil/West
Canada/Atlantic
Canada/Central
Canada/East-Saskatchewan
Canada/Eastern
Canada/Mountain
Canada/Newfoundland
Canada/Pacific
Canada/Saskatchewan
Canada/Yukon
CET
Chile/Continental
Chile/EasterIsland
CST6CDT
Cuba
EET
Egypt
Eire
EST
EST5EDT
Etc/GMT
Etc/GMT+0
Etc/GMT+1
Etc/GMT+10
Etc/GMT+11
Etc/GMT+12
Etc/GMT+2
Etc/GMT+3
Etc/GMT+4
Etc/GMT+5
Etc/GMT+6
Etc/GMT+7
Etc/GMT+8
Etc/GMT+9
Etc/GMT-0
Etc/GMT-1
Etc/GMT-10
Etc/GMT-11
Etc/GMT-12
Etc/GMT-13
Etc/GMT-14
Etc/GMT-2
Etc/GMT-3
Etc/GMT-4
Etc/GMT-5
Etc/GMT-6
Etc/GMT-7
Etc/GMT-8
Etc/GMT-9
Etc/GMT0
Etc/Greenwich
Etc/UCT
Etc/Universal
Etc/UTC
Etc/Zulu
Factory
GB
GB-Eire
GMT
GMT+0
GMT-0
GMT0
Greenwich
Hongkong
HST
Iceland
Iran
Israel
Jamaica
Japan
Kwajalein
Libya
MET
Mexico/BajaNorte
Mexico/BajaSur
Mexico/General
MST
MST7MDT
Navajo
NZ
NZ-CHAT
Poland
Portugal
PRC
PST8PDT
ROC
ROK
Singapore
Turkey
UCT
Universal
US/Alaska
US/Aleutian
US/Arizona
US/Central
US/East-Indiana
US/Eastern
US/Hawaii
US/Indiana-Starke
US/Michigan
US/Mountain
US/Pacific
US/Pacific-New
US/Samoa
UTC
W-SU
WET
Zulu

Great Queries for Finding Guest Posts, Mentions and Links

While in the middle of a large competitor link analysis for one of our clients, we decided to include the below queries which helped us gain high quality links. Enjoy and play with the terms to fine tune.

submit news site:example.com
contact editors site:example.com
send press release site:example.com
submit press release site:example.com
business owners site:example.com
list your business site:example.com
claim your business site:example.com
contact us site:example.com (and look for editor submissions, news ideas, local …..)
about us site:example.com (and look for editor submissions, news ideas, local …..)
submission(s) page site:example.com
product submissions site:example.com (for ecommerce sites)
submit article(s) site:example.com
wish to contribute site:example.com
familiarizing yourself with example.com
familiarize yourself site:example.com
employee discounts site:.edu
employee discounts site:.edu submit
student discount site:.edu
vendor enroll discount OR discounts site:.edu
“If you are a vendor”
submit inurl:vendor
[keyword] -“This thread is closed to new comments.” site:http://ask.metafilter.com
“list your business”
“add your [keyword]”